Tier 1 — HPD 1.5 or under
$40 per demo · Best performance
Tier 2 — HPD 1.51 to 2.5
$35 per demo
Tier 3 — HPD 2.51 to 3.5
$25 per demo
Tier 4 — HPD over 3.5
$20 per demo
COM 10% or under
Do the event
COM 10.1% – 14%
Use judgment
COM over 14%
Avoid
Cost of Marketing = Total Event Cost ÷ Projected Revenue × 100
Projected Revenue = Demos × Close Rate × Avg Job Size | Demos = Leads × 80% | Leads = (Hours × Reps) ÷ HPD
Projected Revenue = Demos × Close Rate × Avg Job Size | Demos = Leads × 80% | Leads = (Hours × Reps) ÷ HPD
| Inputs | Auto-Calculated | Costs | Results | Min to Hit COM Target | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Event Name + Dates | Show Hours |
Reps | Pay Rate $/hr |
Team HPD |
HPD Tier |
Bonus $/demo |
Leads Set |
Demos (80%) |
Base Pay |
Demo Bonus |
Rent + Setup |
Total Cost |
Proj. Revenue |
Net Profit |
Cost/ Demo |
COM % | Min Appts to Set |
Min Demos Needed |
Min Revenue Needed |
|
| Tier 1 | $40 | 48 | 38 | $1,080 | $1,520 | $3,150 | $114,000 | $110,850 | $83 | 2.8% | 14 | 11 | $31,500 | |||||||
| Tier 3 | $25 | 7 | 6 | $300 | $150 | $600 | $18,000 | $17,400 | $100 | 3.3% | 3 | 2 | $6,000 | |||||||
| Tier 2 | $35 | 20 | 16 | $720 | $560 | $1,680 | $48,000 | $46,320 | $105 | 3.5% | 8 | 6 | $16,800 | |||||||