FTF
MN
MN
Face to Face Marketing Network
Member Resources & Tools
Event ROI Calculator
Decide before you commit a dollar
Loading...
FTFMN Member
CONFIDENTIAL — FTFMN MEMBERS ONLY. Proprietary to the Face to Face Marketing Network. Unauthorized redistribution is strictly prohibited. © 2026 Face to Face Marketing Network.
Tier 1 — ≤1.5 HPD
$40 / demo · Best
Tier 2 — 1.51–2.5
$35 / demo
Tier 3 — 2.51–3.5
$25 / demo
Tier 4 — >3.5 HPD
$20 / demo
Cost of Marketing (COM) = Total Cost ÷ Projected Revenue × 100
Revenue = Demos × Close Rate × Job Size · Demos = Leads × 80% · Leads = (Hours × Reps) ÷ HPD
Revenue = Demos × Close Rate × Job Size · Demos = Leads × 80% · Leads = (Hours × Reps) ÷ HPD
COM ≤ 10%
Do the event
COM 10.1% – 14%
Use judgment
COM > 14%
Avoid
| Inputs | Auto-Calculated | Costs | Results | Min to Hit COM Target | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Event Name + Dates | Show Hours |
Reps | Pay Rate $/hr |
Team HPD |
HPD Tier |
Bonus $/demo |
Leads Set |
Demos (80%) |
Base Pay |
Demo Bonus |
Rent + Setup |
Total Cost |
Proj. Revenue |
Net Profit |
Cost/ Demo |
COM % | Min Appts to Set |
Min Demos Needed |
Min Revenue Needed |
|
|
No events yet Click + Add Event to get started |
||||||||||||||||||||